What happens when Marvel Studios’ Red Guardian hosts an NFL Draft party? In this custom co-branded stunt, Red Guardian (David Harbour) tracks down late-round pick legend George Kittle, trying to lure him to a superhero-filled watch party — or so he claims. The spot debuted during ESPN’s NFL Draft coverage and was simultaneously launched across social by George Kittle, David Harbour, ESPN, and the NFL, generating massive engagement and driving conversation at the intersection of sports and the Marvel Cinematic Universe.

In Production with: Stept Studios and The Varsity Directing Team