To build anticipation for Marvel Studios’ The Fantastic Four: First Steps, we developed a series of three custom 30-second spots that aired throughout the NBA Western Conference Finals. Shot on the film’s set inside the iconic Baxter Building, each spot featured the cast in character, reacting to the NBA action and hyping up the games with a uniquely Marvel twist. The campaign culminated with a final spot in Game 4 and was supported by a coordinated social rollout across driving high engagement and introducing fans to the next era of Marvel’s First Family.

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In Production with: M3