To spark excitement for Moana 2 among sports fans, we tapped into a familiar face — NFL legend Troy Polamalu, often compared to Maui himself. In this playful spot, Troy makes his case, but his friend Dwayne Johnson (a.k.a. Maui) isn’t quite convinced. Airing across ESPN broadcast and social platforms, the campaign brought Disney magic into the world of sports, creating a co-viewing moment for families, fans, and football lovers alike.

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In Production with: The Vault