For Disney and Pixar’s Inside Out 2, we brought viewers inside the minds of NBA legends Dwyane Wade and Carmelo Anthony, tying into ESPN’s Eastern Conference Finals with a unique, character-driven twist. The two spots feature Dwyane and Carmelo watching the Finals — a stage they both once dominated — playfully trash-talking each other about their performances, with their banter unfolding inside their emotional headquarters—bringing Pixar’s iconic concept to life showing how their emotions react in real time.  Both spots debuted alongside a major social rollout across ESPN, the film’s official channels, and the athletes’ social platforms, maximizing reach and engagement.

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In Production With: Stept Studios with Varsity Directing Team